You could simply buy a well-design font that will make you look contemporary and professional. That's why modern brands are very cautious and very particular about the fonts they choose.īig brands prefer getting a bespoke font, but if you’re a startup, you don’t have to design your font from scratch. For both your logo and your brand identity, the fonts you select express who you are as a brand.īesides colors and shape, fonts are probably the most important element through which you can express your brand personality. Many designers would agree that in order to design a contemporary looking brand identity, you must pay close attention to the typography you use.
